CHRISTIAN ROSS

CURATE YOUR HAPPY 7- DAY CHALLENGE

Turning Joy Into a Lead-Generating Experience

OUR TASK

Christian Ross—one of Atlanta’s top real estate brokers and the founder of an emerging age-tech startup—came to CNBetter Media with a clear goal: expand her visibility beyond real estate and build a personal brand rooted in purpose, joy, and impact.

While her professional success was well established, Christian wanted to connect with audiences on a more human level—one that reflected her passion for happiness, intentional living, and personal fulfillment. Our role was to help her define that brand, articulate it clearly, and create an engagement pathway that would bring her audience into her ecosystem in a meaningful way.

OUR SOLUTION

Personal Brand Foundation & Messaging
CNBetter Media began by helping Christian establish the foundation of her personal brand:

With the brand foundation in place, we turned our attention to audience engagement and lead generation.

The “Curate Your Happy” 7-Day Challenge
To bring Christian’s philosophy to life, CNBetter Media conceptualized and launched the Curate Your Happy Challenge—a seven-day email-based experience designed to serve as both a lead magnet and a brand immersion tool.

The challenge was built and powered through ConvertKit (now Kit) and structured as a fully automated nurture funnel.

Strategy & Execution Included:

Naming and positioning the challenge around Christian’s core message of joy and intentional living
Writing the complete seven-day email sequence from start to finish
Creating the narrative arc for the challenge—ensuring each day built upon the last
Developing short scripts and talking points for daily companion videos
Structuring each email with:

A personal welcome video
Context and backstory for the day’s theme
A practical “Curate Your Happy” assignment
A guided journaling prompt
Links to previous days to maintain continuity for late entrants

Once participants entered the challenge, the experience flowed seamlessly—emails delivered daily without interruption, creating consistency, momentum, and trust.

Community Engagement & Live Activation
To close out the experience, CNBetter Media recommended a live virtual gathering, where Christian connected directly with participants to:

This live component transformed the challenge from a digital experience into a shared moment—deepening audience connection and brand loyalty.

OUR RESULTS

Successfully launched a high-engagement, seven-day email challenge
Positioned Christian Ross as a purpose-driven voice beyond real estate
Built a scalable lead-generation funnel rooted in storytelling and authenticity
Received strong participant feedback highlighting impact, inspiration, and clarity
Strengthened Christian’s personal brand ecosystem with a repeatable engagement model

The Curate Your Happy Challenge demonstrated CNBetter Media’s ability to blend copywriting, strategy, and technology into an experience that feels personal, thoughtful, and transformational. Rather than simply collecting emails, we helped Christian Ross build relationships—proving that when storytelling meets smart funnel design, audience engagement becomes both meaningful and sustainable.

Clients:

Christian Ross

Project Demands:

Thought Leadership & Expert Positioning, Email Marketing & Content Series

Similar work.

RUSSELL INNOVATION CENTER FOR ENTREPRENEURS (RICE)

The Russell Innovation Center for Entrepreneurs (RICE) partnered with CNBetter Media to manage publicity and press engagement for a milestone…

CNBetter January 29, 2026

AMC NETWORK

CNBetter Media was white-labeled by LIQUID SOUL to serve as publicity director for AMC Network’s exclusive, immersive Walking Dead super teaser event during Super Bowl weekend in Atlanta. Designed to build…

CNBetter January 30, 2026

BLACK CHURCH P.A.C. (EXPERT POSITIONING)

In addition to in-market activations and digital mobilization, the Black Church PAC sought to establish itself — and its co-founder, Pastor Mike McBride — as natio…