OUR WORK
Leveraging Our Expertise to Fuel Your Success
At CNBetter Media, we’re your all-access plug + visibility dream team. From media relations to influencer campaigns and community engagement, our services are designed to position you where it matters, when it matters, in a way that lasts. Whether you’re building from scratch or breaking through the noise, we’ve got a strategy—and a squad—for that.
OUR WHEELHOUSE
Outside of our core services, our team is well-versed and skilled in other areas that add real value to your visibility strategy. Whatever it is that you’re looking to do, CNBetter Media brings experience, excellence and edge to every project we touch.
- Account Management
- Book Launches & Tours
- Brand and Event Sponsorships
- Celebrity Wrangling & Gifting
- Gift Bag Inclusion & Fulfillment
- HBCU Relations & Engagement
- Influencer Screening Events
- Media Buying
- Media Training
- On-Site Press Room Curation & Management
- Red Carpet Management
- Segment Production
- Speaker / Talent Booking + Management
- Sponsorships
- Video Production & Scripting
- Viral Visibility
OUR METHODOLOGY
The Blueprint Behind the Buzz
At CNBetter Media , we don’t believe in one-size-fits-all PR. Our signature 4-B Methodology—Build, Buzz, Broadcast, and Breakthrough—is a results-driven approach that ensures every brand we work with has a strong foundation, a consistent presence, amplified visibility and the strategic positioning needed to make a lasting impact.
4-B METHODOLOGY
For Big Brands
Campaign Development to Position and Target Specific Audiences with Strategic Messaging
Before a campaign can go public, it has to go deep. We work closely with internal teams, marketing leads, and key stakeholders to craft clear, compelling narratives that align with your brand mission, target audience, and business objectives. Whether launching a new initiative or shifting public perception, we define the message that drives everything forward.
Services Include:
- Integrated PR + Marketing Campaign Planning
- Message Development & Narrative Strategy
- Audience Segmentation & Persona Mapping
- Reputation Management & Risk Mitigation
- Internal Stakeholder Comms Alignment
Ready to Start CNBetter? Let’s define the big-picture story that sets your next campaign up for measurable success.
Influencer Engagement, Community Relations & Cultural Visibility That Moves the Needle
Your message deserves to be part of the conversation—online, on-site, and on-trend. We create high-touch visibility strategies that blend influencer partnerships, community collaborations, viral moments, and purpose-driven activations. From curated giftings to exclusive events, we build cultural buzz with intention and impact.
Services Include:
- Influencer Gifting & Targeted Outreach
- Community Engagement & Sponsorship Collaborations
- Custom Observance Calendars & Cultural Campaigns
- Thought Leadership Positioning
- Social Proof Integration & Media Layering
Strategic Media Relations for National Reach, Awareness and Demand Generation
Your brand already has reach—now it’s time for resonance. We lead highly-coordinated media strategies that connect your brand with press at every level. From satellite media tours to media roundtables to on-site press rooms and more, we create visibility opportunities that drive coverage and ensures your story travels far and lands strong.
Services Include:
- National & Regional Press Tours
- Media Roundtables & Satellite Media Tours
- Broadcast, Podcast, & Digital Placements
- Press Release Writing + Distribution
- Media List Curation & Strategic Sequencing
Immersive Integration for Greater Visibility, Community Touchpoints & Long-Term Equity
We don’t just get you noticed—we get you remembered. From high-level activations and red carpet experiences to strategic ad buys and campaign amplification, we create immersive, multilayered experiences that position your brand for influence and long-term relevance.
Services Include:
- Experiential Activations + Event Integration
- Paid Media & Media Buying Strategy
- Strategic Sponsorship Fulfillment
- Digital Lead Generation & Audience Retargeting
- Stage + Platform Placement (Award Shows, Conferences, Panels)
4-B METHODOLOGY
For Small Brands + Captivating Voices
Brand Development to Clarify Positioning and Craft Compelling Narratives.
Before making headlines, your brand needs a definition. In this phase, we clarify your newsworthy narratives, develop key messaging, refine your brand assets, and create a strategic roadmap to ensure your visibility is intentional and long-lasting.
Services Include:
- Brand Story & Messaging Development – We craft a clear, compelling brand story that sets you apart.
- Media & Marketing Asset Audit & Refresh – Ensure your press kit, bios, and visuals align with your brand’s intention and desired positioning.
- Strategic PR & Campaign Planning – Develop a custom visibility roadmap for your media, marketing, and thought leadership goals.
- Crisis Communication & Reputation Management – Prepare for potential challenges and protect your brand’s credibility.
Calculated Visibility Mapping to Time Newsworthiness Year-Round.
When it comes to PR, consistency creates credibility, and a major key to great success is visibility mapping. Our custom PR roadmap connects the dots and keeps you relevant and consistently part of industry conversations, breaking news cycles, growing trends, and cultural moments. Our approach not only gives platform and partnership to your thought-leadership, it also enhances and aligns your social media and marketing efforts with media-worthy angles, and layers in social proof to boost your Know, Like, and Trust (KLT) Factor.
Services Include:
- PR Calendar Development – A custom roadmap of newsworthy angles, relevant observances, and conversation trends.
- Editorial & Thought-Leadership Strategy – Position you as a go-to expert through contributed articles, op-eds, expert commentary and more..
- Influencer & Brand Partnerships – Align with strategic collaborators who can amplify and/or support your brand.
- Social Proof & Media Momentum Strategy – Layer press features, testimonials, and expert commentary into your digital presence.
Strategic Media Relations to Raise Awareness and Demand.
Building brand authority requires amplification across multiple channels. To expand your visibility and reach, we execute strategic media relations to secure earned media opportunities that raise your profile, awareness and demand.
Services Include:
- Media Relations & Press Outreach – Proactively pitch your brand to journalists, bloggers, and major media outlets.
- Press Release Writing & Distribution – Get the word out about major announcements, events, and brand updates.
- TV, Podcast & Radio Booking – Secure opportunities for on-air interviews and expert commentary.
- Content Seeding & Newsjacking – Insert your brand into trending conversations and breaking news.
Positioning & Integration for Greater Reach and Impact.
Becoming a recognized and respected name in your industry requires more than just media coverage. To maximize influence, you need to be in the right rooms, on the right stages, and connected with the right people. This phase positions you for speaking engagements, awards, and high-value networking opportunities to solidify your reputation as a thought leader.
Services Under This Category:
- Speaking Engagement & Panel Placement – Get featured at conferences, summits, and industry events.
- Workshop & Training Opportunities – Establish yourself as an expert educator and industry voice.
- Award & Recognition Submissions – Nominate you for industry awards, acknowledgments, and media lists.
- High-Value Relationship Building – Connect with influencers, community organizations, and business leaders.
À LA CARTE
Pick Your Path, Amplify Your Visibility
Need strategic support without a long-term commitment? We’ve got you covered! Whether you’re looking for a professionally written and distributed press release, a strategy call to navigate a crisis situation, or a visibility session to map out best practices to elevate your brand in the media, our à la carte services are customized done-with-you offerings that give you access to high-level PR support, brand clarity and media momentum, right when you need it the most - no retainer required!
01
Press
Releases
Let our experts write a custom press release and distribute your big news to media outlets that matter.
02
Visibility Navigator ™ Strategy Session
Get a customized PR & visibility roadmap you can use to get seen, heard and positioned.
03
Media
Training
Sharpen your skills and show up like a pro for your next big interview.
04
In-Market
Press Tours
Maximize your travel schedule with meaningful media moments and valuable connections.
05
On-Site
Activations
Press activation options for your red carpet, conference, festival or LIVE event.
06
The Pocket Publicist ™ Consultation Call
Get clarity, insights and direction from one of our CNBetter Media coaches to tackle your biggest challenges or validate your ideas.
The Streets Are Talking
I’ve been in the broadcast radio industry for many years and have had the opportunity to work with numerous producers on my show, The Quiet Storm on V103 Atlanta. Some producers leave a lasting impression because of their work ethic, creativity, and determination—and Candace Ledbetter is one of them. I will always be grateful for the impact she made. Candace was consistently on point with booking guests, preparing nightly show content, and even supporting my radio show and my company, Littel Concepts, with marketing and PR services. To this day, I still call on her expertise—because I know she truly knows her craft. Thank you, Candace!
Joyce Littel
WAOK Brand Manager / Host, V-103 Quiet Storm
Candace has pitched Gabby for perfect the opportunities to inspire girls and young women through her keynote speaking and entrepreneurship workshops. Those CNBetter Media connections are lasting partnerships we cherish.
Rozalynn Goodwin
President, Confidence by GaBBY Goodwin
Working with Candace was truly a blessing for Dat Fire Jerk Chicken. From day one, she listened to our vision, understood our brand, and became a true extension of our business. Candace led with so much integrity, always making sure every opportunity aligned with our goals and growth. She went above and beyond, opening doors, creating visibility, and supporting us like family. Her passion, professionalism, and belief in what we're building made all the difference. I couldn't have asked for a better PR partner.
Simone Kirlew
Founder + Executive Recruiter, Be Bold Recruiting
Top tier – Stellar – Rapid. Three words I use to describe the CNBetter Media brand.
The Atlanta News scene moves quickly and this team, can, definitely keep up!
From providing experts for reporter interviews – to scheduling in-depth segments on topical content, they do not let us down.
Thanks for all you do. Keep shining.
Belinda James
Executive Producer, Special Projects - Atlanta News First
CNBetter Media has been a trusted partner for years, supporting national campaigns including pandemic messaging campaigns for 92 affiliates and managing our conference media partnerships. Their professionalism, deep network, and alignment with our mission make them invaluable.
Tara Thomas
Vice President, Integrated Marketing - National Urban League
Candace Ledbetter is an expert in public relations. She understands the needs of her clients, and has a heart for excellence. She goes above and beyond. She's meticulous with the details. Her clients matter to her. Your success is her success. She leaves no stone unturned. She's one of the best decisions I made for my business. Her ability to get the right amount and the right type of exposure for your brand, will not go unnoticed. If you're looking to elevate your business, Candace Ledbetter and CN Better Media will amplify it for ultimate placement and exposure.
Joy Tribble
Creator & Founder of The Plus Strut 5K Run / Walk
Candace thoughtfully and diligently helped bring an award winning film experience to our players. She was not only an effective strategist in the planning stage but also excelled in the execution. Her character and work ethic are second to none.
Jeffrion Aubry
Director of Player Development, NBA
Candace was a consummate professional during the theatrical campaign for I AM NOT YOUR NEGRO. In addition to securing top tier press opportunities, Candace was also integral to helping identify key influencers to speak out on behalf of the film, both in New York, L.A., and several regional cities across the country. Aside from our weekly team update calls, Candace always was available to discuss potential opportunities for the film whenever the need arose. She constantly went above and beyond, and helped make the film the success it has become.
George Nicholis
Head of Publicity, Magnolia Pictures
I've had the pleasure of collaborating with Candace Ledbetter and the CNBetter Media team on several projects over the past couple of years, and each experience has been outstanding. Candace brings unmatched energy, creativity and persistence to every engagement. Her strong media connections and relentless determination have consistently secured high-visibility opportunities that elevate brands in meaningful ways. I value the team's professionalism and collaborative spirit. Their expertise has landed placements that generated millions of impressions and supported a brand's global expansion. I highly recommend CNBetter Media to any brand looking to amplify its story and make a powerful impact!
Keisha Simmons
Founder, The K3 Marketing Group
I was met with nothing but exceptional professionalism from this entire team while working together. Their preparation, fast responses, and dependable communication throughout this process took a load off my shoulders so we could both thrive when reaching our goals.
Cassandra Veltri
Senior Creative Production Assistant, Tamron Hall
C.N. Better Media has been an invaluable partner to the National Urban League, bringing creativity, strategy, and excellence to every project. Their ability to develop impactful campaigns, elevate our marketing materials, and streamline processes has strengthened our brand and amplified our programmatic work. Candace and her team consistently deliver with professionalism, insight, and a true commitment to our mission.
Rhonda Spears Bell
Sr. Vice President & Chief Marketing Officer, National Urban League
