V-103 The People’s Station & World of Coca-Cola
V-103 & COCA COLA FREESTYLE
Connecting Brand Innovation w/ Community Culture
OUR TASK
World of Coca-Cola wanted to launch their new Freestyle Fusion soda machines—an innovative beverage experience that lets consumers mix and create custom Coca-Cola flavors—in a way that felt as dynamic and exciting as the product itself. They needed an activation that was more than a tasting—it had to be a cultural experience.
As part of the V-103 Promotions & Marketing team, CNBetter Media was tapped to conceptualize and execute a unique activation that would bring the fusion concept to life in a way that engaged audiences, elevated the World of Coca-Cola brand, and left a lasting impression.
OUR SOLUTION
We designed Freestyle Fusion, a bold, eclectic, and immersive event that embodied the creativity, diversity, and vibrancy of Coca-Cola’s new machines. Hosted inside the iconic World of Coca-Cola museum, the experience was curated to collide multiple art forms into one unforgettable evening.
- Music & Performance: Live sets by Rekaste and Stanza alongside V-103 DJs created a dynamic soundtrack for the evening.
- Spoken Word Poetry: Interactive cyphers featuring Abyss, Bridgette Levi, and Learical Jonez gave guests powerful cultural expression.
- Dance & Movement: A special performance by Ballethnic blended classical and contemporary artistry.
- Visual Arts Showcase: Vibrant works by Corey Whitehead, Janssen Robinson, Martin Norwood, and Martin Mandel infused the space with color and creativity.
- Fashion & Style: An edgy showcase from Fearless Weirdos connected fashion to the night’s artistic theme.
The result was a multi-sensory journey where guests could taste innovation while being immersed in the sights and sounds of Atlanta’s thriving arts community—all while exploring the World of Coca-Cola’s iconic exhibits.
OUR RESULTS
The Freestyle Fusion activation was celebrated as a cultural success, blending art, music, fashion, and flavor into one cohesive experience. The event generated buzz for Coca-Cola’s Freestyle Fusion machines, elevated V-103’s position as a cultural tastemaker, and created a one-of-a-kind evening that left guests talking long after the lights dimmed.
The campaign successfully positioned World of Coca-Cola as not just a destination, but as a creative hub that connects brand innovation with community culture.
Clients:
V-103 The People’s Station & World of Coca-Cola
Project Demands:
Experiential Marketing & Brand Activations, Strategic Partnerships & Collaborations, Event Production & Management
Category:
Experiential Marketing & Brand Activations
Similar work.
CNBetter Media is a full-service public relations and integrated marketing agency helping big brands, small brands doing big things and captivating voices go from background noise to household names. Through a strategic mix of specialized services, we successfully help our clients get in position for the visibility they want and the recognition they deserve. The agency is based in Atlanta, Georgia, but equipped to serve the world thanks to a rock star team stationed across various U.S. cities with expertise across multiple industries.
EXPLORE
Home
Our Agency
Our Work
Our Case Studies
À La Carte
Press Room
Connect
Privacy Policy
Terms of Use
CONTACT
-
1175 Peachtree St.,
NE Suite 1000
Atlanta, GA 30361 - 470-757-3955
- hello@cnbettermedia.com
HOURS OF OPERATION
-
Monday – Thursday
10AM EST – 4PM EST