We secured fast-turn interviews and commentary opportunities across broadcast, radio, and digital platforms, positioning TSP as a trusted authority during a critical moment for the Black business community. These conversations didn’t just spotlight Lamar and Ronnie—they also opened doors to feature TSP members whose businesses spanned brick-and-mortar, e-commerce, service-based, and product-driven industries.

This approach allowed media outlets to tell richer, more representative stories—while reinforcing TSP as a pipeline for real-world success stories.

Phase 2: National Recognition & Milestone Media Moments

As the brand continued to grow, CNBetter Media secured marquee opportunities that marked key moments in the TSP journey—including a February 2023 Black History Month cover of Black Enterprise, spotlighting Lamar and Ronnie as architects of modern Black economic power through entrepreneurship.

This moment fulfilled a long-held dream for the founders and further cemented their credibility at a national level.

Phase 3: On-Site Press Rooms & Conference Visibility (2022–Present)

In 2022, TSP entered a new era—bringing iconic speakers like Magic Johnson to the stage for the first time. Recognizing the magnitude of this moment, CNBetter Media proposed and executed full-scale on-site press engagement for TSP Live 2022.

That activation became the blueprint.

From that point forward, CNBetter Media has led end-to-end press room strategy and execution for: