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SOUTHERN BLACK GIRLS & WOMEN’S CONSORTIUM

Strategic Media Relations & Outreach

Building the Communications Backbone of a Growing Institution

OUR TASK

As agency of record, CNBetter Media was responsible for managing Southern Black Girls’ ongoing media relations—ensuring the organization’s work, leadership, and advocacy were consistently visible across national, regional, and digital platforms.

OUR SOLUTION

We implemented a proactive, narrative-driven media strategy:

  • Press Release Development & Distribution: Wrote and distributed press releases for grant cycles, conferences, initiatives, and organizational milestones.
  • Story Pitching: Pitched leadership, impact stories, and issue-based narratives to top-tier media outlets.
  • Cause Statements & Thought Capital: Drafted timely statements positioning Southern Black Girls as a credible voice on issues impacting Black women and girls.
  • Media Relationship Management: Cultivated relationships with journalists and editors across business, philanthropy, culture, and social justice verticals.

OUR RESULTS

Southern Black Girls secured consistent national visibility across outlets including Essence, Black Enterprise, Rolling Stone, People, Billboard, ABC News, The Guardian, and more—cementing the organization’s authority and influence in philanthropy, advocacy, and culture.

Clients:

Southern Black Girls & Women’s Consortium

Project Demands:

Media Relations & Press Outreach, National & Regional Media Campaigns

Category:

Media Relations & Press Outreach

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