SOUTHERN BLACK GIRLS & WOMEN’S CONSORTIUM
Sponsorship / Partnership Management & Fulfillment
OUR TASK
Southern Black Girls engaged CNBetter Media as their PR and communications partner to announce, activate, and manage a high-profile partnership with Megan Thee Stallion’s Pete & Thomas Foundation. The partnership launched in support of the Joy Is Our Journey movement and expanded into multi-year sponsorship fulfillment, including the national #BlackGirlJoyChallenge.
Our role extended beyond announcement—we were responsible for ensuring the partnership was strategically positioned, visibly activated, and meaningfully integrated across Southern Black Girls’ programs and campaigns.
OUR SOLUTION
CNBetter Media led a full-cycle partnership communications and activation strategy:
- Partnership Announcement & Messaging: Developed and distributed official announcement materials positioning the collaboration as a values-aligned, community-driven investment in Black girls’ joy and wellness.
- Sponsorship Fulfillment: Managed ongoing partnership activation across multiple campaigns, ensuring brand alignment, visibility, and consistency.
- #BlackGirlJoyChallenge Integration: Supported messaging, promotion, and amplification of a special Challenge cycle curated by Megan Thee Stallion, expanding reach and cultural relevance.
- Media Relations & Amplification: Secured national and digital media coverage to elevate the partnership and reinforce Southern Black Girls’ leadership in philanthropic innovation.
OUR RESULTS
The campaign positioned Southern Black Girls as a trusted partner to globally recognized cultural leaders, generated meaningful national visibility, and helped solidify the organization’s reputation as a leading force in Black girl–centered philanthropy.
Clients:
Southern Black Girls & Women’s Consortium
Project Demands:
Sponsorship Management & Fulfillment, Strategic Partnerships & Collaborations, Nonprofit & Cause Campaigns
Category:
Sponsorship Management & Fulfillment
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CNBetter Media is a full-service public relations and integrated marketing agency helping big brands, small brands doing big things and captivating voices go from background noise to household names. Through a strategic mix of specialized services, we successfully help our clients get in position for the visibility they want and the recognition they deserve. The agency is based in Atlanta, Georgia, but equipped to serve the world thanks to a rock star team stationed across various U.S. cities with expertise across multiple industries.
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