RAP SNACKS
Disrupt Summit 2024
Where Culture, Commerce and Conversation Collide
OUR TASK
Rap Snacks engaged CNBetter Media to lead strategic publicity and press execution for the 2024 Rap Snacks Disrupt Summit, a high-profile convening where CPG meets culture, innovation, and leadership.
As “The Official Snack Brand of Hip Hop,” Rap Snacks required more than event coverage. The goal was to:
- Position Disrupt Summit as a premier, culture-forward CPG conference
- Elevate Founder & CEO James Lindsay as a visionary industry disruptor
- Ensure the summit commanded attention before, during, and after the event
CNBetter Media was brought on to architect visibility, manage press operations, and translate the summit’s cultural relevance into measurable media impact.
OUR SOLUTION
We executed a comprehensive, full-cycle media relations strategy designed to build anticipation, command attention on-site, and extend the life of the summit well beyond its final day.
Pre-Event Publicity & Positioning
- Developed a strategic media narrative positioning Disrupt Summit as a must-attend intersection of CPG leadership and culture.
- Executed advance pitching to local, regional, and national media to build anticipation around the summit, its mission, and its speaker lineup.
- Wrote and distributed official summit announcements and lineup releases as a launchpad for broader earned media outreach.
Press Corps Curation & Media Relations
- Solicited, curated, and credentialed a diverse press corps representing business, culture, tech, and entertainment audiences.
- Coordinated both in-person and virtual interviews with summit speakers and leadership to maximize reach beyond the event footprint.
On-Site Press & Red Carpet Management
- Managed all on-site press operations, including credentialing, interview scheduling, red carpet flow, talent logistics, and real-time media coordination.
- Served as the central point of contact for press, ensuring smooth access to speakers, founders, and key moments throughout the summit.
Post-Event Amplification
- Distributed a comprehensive post-event recap to attending and non-attending outlets, complete with photography, video assets, and summit highlights.
- Extended the life of the summit by servicing assets and interviews that continued coverage well beyond the event window.
OUR RESULTS
- 29 earned media placements secured through agency outreach and press execution
- 396K estimated views generated from earned coverage
- 76.2M total audience reach across featured outlets
- 60 average domain authority, reflecting high-quality media placements
- Top-tier coverage in outlets including Black Enterprise, Yahoo Finance, AfroTech, The Breakfast Club, iHeartRadio, Getty Images, Rolling Out, and Baller Alert
Through strategic storytelling, disciplined press execution, and on-site media leadership, CNBetter Media helped transform the Rap Snacks Disrupt Summit into a nationally visible moment that extended far beyond the room.
The campaign reinforced Rap Snacks’ authority at the intersection of culture and commerce—delivering credibility, conversation, and momentum that continues to support the brand’s long-term growth.
Clients:
Rap Snacks
Project Demands:
Media Relations & Press Outreach, Thought Leadership & Expert Positioning, Red Carpet & On-Site Press Management
Category:
Consumer Packaged Goods, Conference
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