We launched the campaign with a press conference to introduce the Celebration Bowl to media and fans alike, targeting both general market and African-American/urban press outlets. To amplify awareness, we secured a national media partnership with Black Enterprise that included online features and social media integration. We also recruited celebrities and sports influencers—ranging from NFL players to entertainment personalities—to generate buzz across multiple platforms. Finally, we activated grassroots community outreach, connecting with sororities, fraternities, alumni associations, churches, and youth organizations to promote ticket sales and group attendance.