OUR AGENCY
Strategic storytellers elevating you from background noise to a household name!
Elevating Brands, Amplifying Voices, Creating Visibility that Lasts
CNBetter Media is a full-service public relations and integrated marketing agency that helps big brands, small brands doing big things and captivating voices shift from background noise to householdnames. Through a strategic mix of specialized services, we successfully help our clients to get in position for the visibility they want and the recognition they deserve.
Since 2014, our agency has served an impressive and diverse roster of clients that span across a variety of industries. Such industries include entertainment (film, television, music and celebrities), sports, real estate, law, nonprofit, diversity and inclusion, food and beverage, small minority business and more.
At CNBetter Media, we take pride in our performance. We are 100% dedicated to the vision of our clients and make every effort to help them realize their goals.
We can’t wait to do the same for you!
OUR METHODOLOGY
At CNBetter Media, we don’t believe in one-size-fits-all PR. Our signature 4-B Methodology—Build, Buzz, Broadcast, and Breakthrough—is a results-driven approach that ensures every brand we work with has a strong foundation, a consistent presence, amplified visibility and the strategic positioning needed to make a lasting impact.
Before making headlines, your brand needs a definition. In this phase, we clarify your newsworthy narratives, develop key messaging, refine your brand assets, and create a strategic roadmap to ensure your visibility is intentional and long-lasting.
Services Include:
- Brand Story & Messaging Development – We craft a clear, compelling brand story that sets you apart.
- Media & Marketing Asset Audit & Refresh – Ensure your press kit, bios, and visuals align with your brand’s intention and desired positioning.
- Strategic PR & Campaign Planning – Develop a custom visibility roadmap for your media, marketing, and thought leadership goals.
- Crisis Communication & Reputation Management – Prepare for potential challenges and protect your brand’s credibility.
When it comes to PR, consistency creates credibility, and a major key to great success is visibility mapping. Our custom PR roadmap connects the dots and keeps you relevant and consistently part of industry conversations, breaking news cycles, growing trends, and cultural moments. Our approach not only gives platform and partnership to your thought-leadership, it also enhances and aligns your social media and marketing efforts with media-worthy angles, and layers in social proof to boost your Know, Like, and Trust (KLT) Factor.
Services Include:
- PR Calendar Development – A custom roadmap of newsworthy angles, relevant observances, and conversation trends.
- Editorial & Thought-Leadership Strategy – Position you as a go-to expert through contributed articles, op-eds, expert commentary and more..
- Influencer & Brand Partnerships – Align with strategic collaborators who can amplify and/or support your brand.
- Social Proof & Media Momentum Strategy – Layer press features, testimonials, and expert commentary into your digital presence.
Building brand authority requires amplification across multiple channels. To expand your visibility and reach, we execute strategic media relations to secure earned media opportunities that raise your profile, awareness and demand.
Services Include:
- Media Relations & Press Outreach – Proactively pitch your brand to journalists, bloggers, and major media outlets.
- Press Release Writing & Distribution – Get the word out about major announcements, events, and brand updates.
- TV, Podcast & Radio Booking – Secure opportunities for on-air interviews and expert commentary.
- Content Seeding & Newsjacking – Insert your brand into trending conversations and breaking news.
Becoming a recognized and respected name in your industry requires more than just media coverage. To maximize influence, you need to be in the right rooms, on the right stages, and connected with the right people. This phase positions you for speaking engagements, awards, and high-value networking opportunities to solidify your reputation as a thought leader.
Services Under This Category:
- Speaking Engagement & Panel Placement – Get featured at conferences, summits, and industry events.
- Workshop & Training Opportunities – Establish yourself as an expert educator and industry voice.
- Award & Recognition Submissions – Nominate you for industry awards, acknowledgments, and media lists.
- High-Value Relationship Building – Connect with influencers, community organizations, and business leaders.
We aren’t just publicists… we are expert visibility strategists who take you beyond media coverage and position you as an industry leader who belongs in the spotlight!
OUR FOUNDER
Candace Ledbetter
Owner / Chief PR & Visibility Strategist
Known as the “go-to” girl amongst industry peers and colleagues, Candace is an expert PR & visibility strategist who knows what it takes to get seen. Her evolution of success throughout her professional journey has transitioned her from being every child’s favorite 8th grade language arts teacher to being a celebrated radio show producer and now a highly respected industry professional and speaker with social influence, valued relationships and a stellar reputation.
Throughout her experience, Candace has fortified relationships with general market, urban/AA and niche media outlets, and has helped to manage/oversee the press efforts and event experiences of the following entities: Film Studios, Television and Streaming Networks - A&E, A24, AMC Networks, Angel Studios, Bleecker Street, ESPN, Fox Searchlight, Disney, Magnolia Pictures, Focus Features, Oxygen/Bravo, Paramount Pictures, Oprah Winfrey Network, REVOLT TV, Neon, theConvo,
The Zeus Network; Major Brands - Carnival Cruise Line, Charles Schwab Bank, NU Standard, Rap Snacks, Red Stripe, Strength of Nature, Traffic Sales and Profit w/ Lamar Tyler, Black Church PAC the Dear Future Wifey Podcast and more; Major Conferences, Events and Festivals: 26th Annual Pan African Film & Arts Festival(2018), Black Girls Dream Conference, Dr. Cindy Trimm's End Your Year Strong, ESSENCE Festival (2016 & 2017), National Urban League Conference, TSP LIVE and TSP Game Plan; HBCU Honors as well as Celebrity Clients - Double Emmy Award-Winning Actor, GregAlan Williams, Double Grammy/Double Oscar Award-Winning Balladeer, Peabo Bryson, Former Roc Nation Music President, Benny Pough and many more!
Today, Candace leads a rock star team who each have over 20+ years of expertise across multiple industries including entertainment, faith, business, education, real estate, food & beverage, nonprofit & community, and festivals. Together, they develop and execute solid, strategic and robust visibility campaigns that are specifically tailored to fully align with the goals and success of their clients.
Candace is a proud HBCU graduate from Virginia State University and a proud member of Delta Sigma Theta Sorority, Inc. She currently resides in Atlanta, GA.
OUR COLLECTIVE
Though CNBetter Media is proudly based in Atlanta, our impact extends far beyond. With team members and trusted colleagues in key markets across the U.S.—including Dallas, Houston, Austin, Chicago, Las Vegas, Los Angeles, Baltimore, metro-Washington D.C., New York, and South Carolina—we are everywhere our clients need to be. This nationwide presence gives us the agility to secure media opportunities, cultivate key relationships, and execute PR strategies that connect brands with the right audiences, no matter the location.
Kayla Tucker Adams
Managing Partner
Owner, KTA Media Group
Britney Acuff
Director, Operations
& Marketing
- Los Angeles, CA
- Las Vegas, NV
- Chicago, IL
- Dallas, TX
- Austin, TX
- Houston, TX
- New York, NY
- Baltimore, MD
- Washington D.C
- Greenville, SC
- Atlanta, GA
Collaboration – More Than Just a PR Team, We’re Your Visibility Partners
Too many PR teams keep clients at arm’s length, treating them like transactions instead of partners. At CNBetter Media, we work with you, not just for you—because your success is our success. We take the time to understand your brand, your voice, and your goals, then create a customized roadmap to visibility that we execute together. You’re not just a client—you’re family, and we’re invested in your journey every step of the way.
Communication – You’ll Never Have to Chase Us for Updates
If you've ever worked with a PR team that goes ghost after signing the contract, we get it. That won’t happen here. At CNBetter Media, communication is constant, clear, and proactive—you’ll get answers before you even have to ask. We believe you should always know what’s happening with your campaign, so we provide regular updates, transparent reporting, and open-door access whenever you need us.
Creativity – PR That Thinks Outside the Press Release
If you wanted basic PR, you could do it yourself. The problem? Too many agencies offer cookie-cutter strategies that don’t move the needle. At CNBetter Media, we breathe new life into your brand’s visibility with creative, outside-the-box approaches that make you impossible to ignore. From fresh campaign ideas to unexpected media opportunities, we don’t just follow trends—we create them.
Integrity – Trusted to Deliver, Not Just to Promise
Many clients come to us after being burned by PR teams that overpromised and underdelivered. We don’t do that. At CNBetter Media, integrity is everything. We’re upfront about our capabilities, we don’t take on clients unless we’re confident we can deliver, and we treat your investment as if it were our own. That’s why we’re often the agency that other PR professionals refer people to—because we’re known for getting real results, the right way.
Relationships – The Right Connections. The Right Opportunities
The harsh truth? Not every PR team actually has the relationships they claim. You deserve a team that can open the right doors and place you in the right rooms. With 20+ years in the industry, we’ve built meaningful relationships across general market, urban/AA, and niche media, plus key partnerships with influencers, organizations, and institutions. When you work with CNBetter Media, you don’t just get a PR team—you get access.
Resourcefulness – If It Exists, We Can Find It
Some PR teams get stuck when they don’t have the answer. We don’t. At CNBetter Media, “find and figure it out” is our daily bread. Whether it’s uncovering the perfect media opportunity, connecting you with the right influencers, or navigating unexpected challenges, we know where to look, who to ask, and how to get it done. With access to top industry networks and resources, we always have a way forward.
Results – Measurable Wins That Prove Your PR Investment is Worth It
We know PR can feel like a mystery when you don’t see the impact. That’s why at CNBetter Media, we don’t just talk results—we show them. Every month, you’ll receive clear, detailed reports outlining our wins, media placements, engagement metrics, and the concrete steps we’re taking to move your brand forward. No guessing. No wondering. Just real, measurable impact.
Strategy – No One-Size-Fits-All Approaches Here
Many clients come to us after being burned by PR teams that overpromised and underdelivered. We don’t do that. At CNBetter Media, integrity is everything. We’re upfront about our capabilities, we don’t take on clients unless we’re confident we can deliver, and we treat your investment as if it were our own. That’s why we’re often the agency that other PR professionals refer people to—because we’re known for getting real results, the right way.
Welcome to CNBetter Media where we serve big brands, small brands doing big things and captivating voices get the visibility they want and deserve.
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CONTACT
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1175 Peachtree St., NE
Suite 1000 Atlanta,
GA 30361 - 470-757-3955
- hello@cnbettermedia.com
HOURS OF OPERATION
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Monday – Thursday
10AM EST – 4PM EST