V-103 The People’s Station & World of Coca-Cola
V-103 & COCA COLA FREESTYLE
Connecting Brand Innovation with Art, Community and Expression
OUR TASK
World of Coca-Cola wanted to launch their new Freestyle Fusion soda machines—an innovative beverage experience that lets consumers mix and create custom Coca-Cola flavors—in a way that felt as dynamic and exciting as the product itself. They needed an activation that was more than a tasting—it had to be a cultural experience.
As part of the V-103 Promotions & Marketing team, CNBetter Media was tapped to conceptualize and execute a unique activation that would bring the fusion concept to life in a way that engaged audiences, elevated the World of Coca-Cola brand, and left a lasting impression.
OUR SOLUTION
We designed Freestyle Fusion, a bold, eclectic, and immersive event that embodied the creativity, diversity, and vibrancy of Coca-Cola’s new machines. Hosted inside the iconic World of Coca-Cola museum, the experience was curated to collide multiple art forms into one unforgettable evening.
- Music & Performance: Live sets by Rekaste and Stanza alongside V-103 DJs created a dynamic soundtrack for the evening.
- Spoken Word Poetry: Interactive cyphers featuring Abyss, Bridgette Levi, and Learical Jonez gave guests powerful cultural expression.
- Dance & Movement: A special performance by Ballethnic blended classical and contemporary artistry.
- Visual Arts Showcase: Vibrant works by Corey Whitehead, Janssen Robinson, Martin Norwood, and Martin Mandel infused the space with color and creativity.
- Fashion & Style: An edgy showcase from Fearless Weirdos connected fashion to the night’s artistic theme.
The result was a multi-sensory journey where guests could taste innovation while being immersed in the sights and sounds of Atlanta’s thriving arts community—all while exploring the World of Coca-Cola’s iconic exhibits.
OUR RESULTS
The Freestyle Fusion activation was celebrated as a cultural success, blending art, music, fashion, and flavor into one cohesive experience. The event generated buzz for Coca-Cola’s Freestyle Fusion machines, elevated V-103’s position as a cultural tastemaker, and created a one-of-a-kind evening that left guests talking long after the lights dimmed.
The campaign successfully positioned World of Coca-Cola as not just a destination, but as a creative hub that connects brand innovation with community culture.
Clients:
V-103 The People’s Station & World of Coca-Cola
Project Demands:
Experiential Marketing & Brand Activations, Strategic Partnerships & Collaborations, Event Production & Management
Category:
Experiential Marketing & Brand Activations
Similar work.
RUSSELL INNOVATION CENTER FOR ENTREPRENEURS (RICE)
The Russell Innovation Center for Entrepreneurs (RICE) partnered with CNBetter Media to manage publicity and press engagement for a milestone…
CNBetter
January 29, 2026
AMC NETWORK
CNBetter Media was white-labeled by LIQUID SOUL to serve as publicity director for AMC Network’s exclusive, immersive Walking Dead super teaser event during Super Bowl weekend in Atlanta. Designed to build…
CNBetter
January 30, 2026
BLACK CHURCH P.A.C. (EXPERT POSITIONING)
In addition to in-market activations and digital mobilization, the Black Church PAC sought to establish itself — and its co-founder, Pastor Mike McBride — as natio…
CNBetter
January 30, 2026