Build
BRAND BUILDING & DEVELOPMENT: Your brand is worthy of a true identity and CNBetter Media can help you to define it! Our brand building process dives into the crux of your foundational messaging and uses it to fully develop the look, the feel and the experience of your brand on every level. Here’s how …
We will help you craft core messaging that makes you relatable to your audience, but sets you apart from your competitors. This includes:
- Mission/Vision Statement
- Value Proposition
- Taglines/Slogans/Hashtags
- Themes and topics for speaking opportunities
We will help you to create a uniformed identity package so that your brand is translated consistently across all online and offline platforms. Custom identity packages will include, but are not limited to the following:
- Brand color schemes & fonts
- Logo
- Business cards, letterhead and other stationary items
With your brand’s messaging and identity in place, we can begin building and increasing your awareness by creating or enhancing the following tools:
- Website
- Branded graphics and templates (i.e. social media memes, Powerpoint slides, proposal templates, agency/company decks, EPKs, etc.)
- Professional photography/videography
Amplify
SOCIAL MEDIA MANAGEMENT: Monitoring, contributing, filtering, engaging, measuring and more… we do it all so you don’t have to! When it comes to social media management, CNBetter Media is your partner for SUCCESS! Through defined strategies, we creatively and skillfully amplify the social presence of your brand. Here’s how…
Why do you need social media, who makes up your audience, what do you want to tell them and how do we do it? These questions and more will help us fine tune both goals and strategy for your social media engagement.
When it comes to managing your own social media, either you’re spending too much time doing it, or not enough. From profile creation, content curation and follower engagement to influencer targeting, social media advertising and reporting, our team of skilled account managers provide the perfect balance of B2B/B2C channel management making sure you stay plugged into ebb & flow of relevant social conversations.
Whatever it is that you’re trying to say to your audience, CNBetter Media will help you get the point across, effectively! By uncovering the messages, topics and themes you’re passionate about, we will create and/or curate sharable content that will resonate with your audience through our five-point process: entertain, educate, inspire, engage and impact
Just like a raging fire, your brand and messaging can spread very quickly. The key is identifying relevant “fire starters” who can evangelize your brand message and help to build a loyal community of fans.
Tracking and measurement is necessary for any campaign strategy. Drawing from various reporting tools such as Facebook Insights, Google Analytics, Hootsuite Analytics and more, we will tailor a social media report that will identify strengths, weaknesses, opportunities, threats and next steps toward greater success!
Buzz
PUBLIC/MEDIA RELATIONS: In case you didn’t know, public relations is so much more than a press release! The point of a strong public/media relations strategy is not only to generate favorable buzz about your brand and what it offers, but to help build a rapport with your audience. Here’s how we make it happen:
While very similar to establishing business goals, a strong PR campaign involves key objectives and tactical strategies that will achieve the desired end result … becoming a household name! Creative pitch angles, standard press/editorial outreach, content seeding, media placements and more, CNBetter Media does what it takes to make you buzzworthy and establish you as a “go-to expert” for relevant conversation.
We put your core brand messages to work by using them to develop media-focused collateral for distribution. Such collateral includes press releases, media alerts, speaker decks, EPKs, one sheets and more.
When it comes to media relations, contacts are key. Over the years, CNBetter Media has developed valuable relationships within print, online/blogging and broadcast communities as well as key influencers in the urban market. Through content seeding and developing newsworthy pitch angles, we are able to leverage our relationships to secure media placements that result as a win-win for both client and platform.
Measuring the success of a PR strategy can easily be determined by how many people are talking about your brand on and offline. However, to zero in on a campaign’s true effectiveness, we constantly review the proposed objectives and strategies to create key performance indicators around what we want and expect to achieve, and when. Such monitoring helps to determine the effectiveness of our plan and discover the areas of improvement for greater success.
Experience
EXPERIENTIAL MARKETING: It’s one thing to know about a brand… it’s another to EXPERIENCE IT! CNBetter Media knows all about LIVE consumer engagement and the importance of connecting a client’s brand to its publics. We will work with you on developing memorable experiences where consumers can touch, feel and build an emotional connection to your brand that will ultimately result in customer loyalty, influence and evangelism.
From original concept to the final product, we will strategically plan, implement and execute the aims of your campaign and present it to consumers for an unforgettable experience with your brand.
Event experiences have many moving parts and we’re used to managing them all! We will handle timelines, venue selections, signage, permits, A/V needs, talking points, scripts, promotions, invitations, guest lists, check-in, talent/staff management, day-of execution, recapping and so much more!
On the day of your event, we will serve as your on-site liaison between the activation team, brand executives and/or sponsorship partners. We will also oversee the accurate and consistent representation of your brand as well as ensure optimal product engagement with attending consumers.
Planning an event on a smaller scale? We do that, too! Influencer movie screenings, book signings, release/launch parties, networking mixers, themed parties and more, we’ve got your back!