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Build

BRAND BUILDING & DEVELOPMENT: Your brand is worthy of a true identity and CNBetter Media can help you to define it! Our brand building process dives into the crux of your foundational messaging and uses it to fully develop the look, the feel and the experience of your brand on every level. Here’s how …
Brand Messaging
We will help you craft core messaging that makes you relatable to your audience, but sets you apart from your competitors. This includes:
  • Mission/Vision Statement
  • Value Proposition
  • Taglines/Slogans/Hashtags
  • Themes and topics for speaking opportunities
Brand Identity
We will help you to create a uniformed identity package so that your brand is translated consistently across all online and offline platforms. Custom identity packages will include, but are not limited to the following:
  • Brand color schemes & fonts
  • Logo
  • Business cards, letterhead and other stationary items
Brand Awareness

With your brand’s messaging and identity in place, we can begin building and increasing your awareness by creating or enhancing the following tools:

 

  • Website
  • Branded graphics and templates (i.e. social media memes, Powerpoint slides, proposal templates, agency/company decks, EPKs, etc.)
  • Professional photography/videography

 

 

Amplify

SOCIAL MEDIA MANAGEMENT: Monitoring, contributing, filtering, engaging, measuring and more… we do it all so you don’t have to! When it comes to social media management, CNBetter Media is your partner for SUCCESS! Through defined strategies, we creatively and skillfully amplify the social presence of your brand. Here’s how…
Campaign Strategy & Implementation
Why do you need social media, who makes up your audience, what do you want to tell them and how do we do it? These questions and more will help us fine tune both goals and strategy for your social media engagement.
Account Management
When it comes to managing your own social media, either you’re spending too much time doing it, or not enough. From profile creation, content curation and follower engagement to influencer targeting, social media advertising and reporting, our team of skilled account managers provide the perfect balance of B2B/B2C channel management making sure you stay plugged into ebb & flow of relevant social conversations.
Content Creation & Curation
Whatever it is that you’re trying to say to your audience, CNBetter Media will help you get the point across, effectively! By uncovering the messages, topics and themes you’re passionate about, we will create and/or curate sharable content that will resonate with your audience through our five-point process: entertain, educate, inspire, engage and impact
Influencer Targeting & Engagement
Just like a raging fire, your brand and messaging can spread very quickly. The key is identifying relevant “fire starters” who can evangelize your brand message and help to build a loyal community of fans.
Insights & Reporting
Tracking and measurement is necessary for any campaign strategy. Drawing from various reporting tools such as Facebook Insights, Google Analytics, Hootsuite Analytics and more, we will tailor a social media report that will identify strengths, weaknesses, opportunities, threats and next steps toward greater success!

Buzz

PUBLIC/MEDIA RELATIONS: In case you didn’t know, public relations is so much more than a press release! The point of a strong public/media relations strategy is not only to generate favorable buzz about your brand and what it offers, but to help build a rapport with your audience. Here’s how we make it happen:
Campaign Strategy & Implementation
While very similar to establishing business goals, a strong PR campaign involves key objectives and tactical strategies that will achieve the desired end result … becoming a household name! Creative pitch angles, standard press/editorial outreach, content seeding, media placements and more, CNBetter Media does what it takes to make you buzzworthy and establish you as a “go-to expert” for relevant conversation.
Brand Messaging & Collateral
We put your core brand messages to work by using them to develop media-focused collateral for distribution. Such collateral includes press releases, media alerts, speaker decks, EPKs, one sheets and more.
Local/National/Niche Media Relations

When it comes to media relations, contacts are key. Over the years, CNBetter Media has developed valuable relationships within print, online/blogging and broadcast communities as well as key influencers in the urban market. Through content seeding and developing newsworthy pitch angles, we are able to leverage our relationships to secure media placements that result as a win-win for both client and platform.

Campaign Measurement

Measuring the success of a PR strategy can easily be determined by how many people are talking about your brand on and offline. However, to zero in on a campaign’s true effectiveness, we constantly review the proposed objectives and strategies to create key performance indicators around what we want and expect to achieve, and when. Such monitoring helps to determine the effectiveness of our plan and discover the areas of improvement for greater success.

Experience

EXPERIENTIAL MARKETING: It’s one thing to know about a brand… it’s another to EXPERIENCE IT! CNBetter Media knows all about LIVE consumer engagement and the importance of connecting a client’s brand to its publics. We will work with you on developing memorable experiences where consumers can touch, feel and build an emotional connection to your brand that will ultimately result in customer loyalty, influence and evangelism.
Conception to Completion
From original concept to the final product, we will strategically plan, implement and execute the aims of your campaign and present it to consumers for an unforgettable experience with your brand.
Event Logistics
Event experiences have many moving parts and we’re used to managing them all! We will handle timelines, venue selections, signage, permits, A/V needs, talking points, scripts, promotions, invitations, guest lists, check-in, talent/staff management, day-of execution, recapping and so much more!
Activation Management
On the day of your event, we will serve as your on-site liaison between the activation team, brand executives and/or sponsorship partners. We will also oversee the accurate and consistent representation of your brand as well as ensure optimal product engagement with attending consumers.
Planning an event on a smaller scale? We do that, too! Influencer movie screenings, book signings, release/launch parties, networking mixers, themed parties and more, we’ve got your back!
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  • 1175 Peachtree St., 10th Floor, Atlanta, GA 30361
  • 770-709-1509
  • info@CNBetterMedia.com

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3 years ago Hey @Be_Vic! Just shot you an email. Let me know if you're available. Hope to chat soon!
3 years ago Hey @bctw! Just shot you an email. Let me know if you're available. Hope to talk soon!
3 years ago Hey @SACrockettJr! Just shot you an email. Let me know if you're available. Hope to chat soon!
3 years ago *TUNE IN ALERT* Van Jones, Dr. Camara Jones and Ellen MCGirt Set to Discuss COVID-19 in B... https://t.co/BxwTmFi6Hx https://t.co/vAAfy2vi4g
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4 years ago HAPPY BIRTHDAY!!! https://t.co/JzLZP6HI8P
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4 years ago Love it when a great press day comes together!! Our client, @justynjoy, KILT (and yes we said KILT) it as she chopp… https://t.co/ff0wpJVqA7
4 years ago RT @MarcusNBC: Singer Peabo Bryson ( @PeaboBryson2 ) has suffered a heart attack and has been hospitalized. Reports are calling this a "mi…
4 years ago RT @freddyo: #FreddyO.com A representative for Peabo Bryson states he suffered mild heart attack https://t.co/ACzmveX5wt
4 years ago RT @ShadowLeague: Wishing our best to Peabo Bryson, who's recovering after suffering a heart attack this weekend. 🙏🏾 https://t.co/Sj6354ukAf
4 years ago RT @wsbtv: JUST IN: Peabo Bryson hospitalized after suffering mild heart attack: https://t.co/FeNQjJRVSP https://t.co/RsloxHRo7E
4 years ago RT @FOX5MedicalTeam: Singer Peabo Bryson hospitalized after heart attack https://t.co/n1AugFMuhB
4 years ago RT @IceCreamConvos: PRAYERS UP: Singer Peabo Bryson Hospitalized After Suffering A Heart Attack https://t.co/ZT709IqBkh 🙏🏾💗🍦 #PeaboBryson…
4 years ago RT @MsXaviB: PRAYERS UP: Singer Peabo Bryson Hospitalized After Suffering A Heart Attack https://t.co/ERkEgkQJK0 🙏🏾💗🍦 #PeaboBryson #Prayer…
4 years ago RT @NYDailyNews: NEW | Singer Peabo Bryson hospitalized after ‘mild heart attack’ The singer/songwriter won 2 Grammys for his performance…
4 years ago RT @thatgrapejuice: Peabo Bryson Hospitalized After Suffering A Heart Attack https://t.co/R4m3kRfmwT https://t.co/k4P15jvcsn
4 years ago RT @dailybuzztv: HOSPITALIZED: Singer #PeaboBryson Reportedly Hospitalized After Heart Attack. What we know: https://t.co/8BpaqsKwP2 https:…
4 years ago RT @thejasminebrand: Very alarming news concerning #PeaboBryson.The Grammy and Oscar Award-winning singer, suffered a mild heart attack at…
4 years ago RT @RoyalTeeATL: Singer Peabo Bryson hospitalized with medical scare. https://t.co/LKKVlct6fO, #heartattack, #georgia
4 years ago RT @newsone: Prayers up for Peabo Bryson. https://t.co/WwuyCQNBmR
4 years ago RT @PageSix: Grammy winner Peabo Bryson suffers heart attack https://t.co/XsmtO0mTkT https://t.co/wjVwhwYmy9
4 years ago RT @MarissaMFOX5: Grammy-winning balladeer Peabo Bryson is in stable condition after suffering a mild heart attack at his home Saturday, Ap…
4 years ago RT @EdLGordon: Prayers for my man. We’re with you! https://t.co/1zw7ZJ1rQ3
4 years ago RT @TMZ: Singer Peabo Bryson Hospitalized After Suffering Heart Attack https://t.co/XmT1s6mzDL
4 years ago RT @JadaGomez: Put all of the bubble wrap around Peabo Bryson, I can not today!!
4 years ago RT @Essence: Be sure to keep Peabo Bryson in your prayers 🙏🏾. https://t.co/vpncjZnLt4
4 years ago Special thanks to tvtanyamendoza and the @fox5atlanta #GoodDayAtlanta team for having us this morning! If you haven… https://t.co/heEoSayFOF
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4 years ago Special thanks to @arshaw and @cassinthecity_ at @rollingout for having us yesterday AND for letting @CurlMix demo… https://t.co/Tr1RaxORkU
4 years ago As soon as we stepped into 1380waok today, it was on and poppin’; especially, when you already know how it goes dow… https://t.co/ai04IFv7eS
4 years ago Special thanks to @MichaelandJoi for having my client, @CurlMix of @CurlMix this morning!! Such a great experience… https://t.co/0k4GM2bpmM
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4 years ago Thanks @FLOSSMagazine for sharing @CurlMix's exciting news! We appreciate you! https://t.co/vZuFR2YQs5
4 years ago [NEW CLIENT ALERT] CurlMix Founders to be Featured on 'Shark Tank' This Sunday, March 3! https://t.co/go9ZIfP1In https://t.co/fG3ZEiU8LE
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4 years ago Such a great feeling to be in a room to celebrate love and LIFE with some of my ATL faves! HUGE congrats to… https://t.co/EUCU25yZF6
4 years ago How I feel when I realize tomorrow is Friday! #WeepingMayEndureForANightButTheWeekendComesInTheMorning… https://t.co/EGrdBW5c02
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4 years ago Learical Jonez Entertainment Group Kicks-Off Holiday Season Giving the Gift of Laughter..... https://t.co/IJZrEWMTLg https://t.co/X7b3SDQT0P
4 years ago [YOU'RE INVITED] 'Love Jacked' VIP Screening & Reception | TOMORROW - Tuesday, October 16 https://t.co/ieDS4IcNHB https://t.co/VAWXJSfhes
4 years ago ICYMI: [WATCH] Rolling Stone Releases Never-Before-Seen Video Exclusive featuring Peabo Bryson, ...… https://t.co/vlCm7zjXx1
4 years ago NUFF SAID! 💥Link in bio! #ClientNews #Exclusive #WeWorkWithLegends #CNBetter @ C.N.Better Media https://t.co/zt8KdAUnOS
4 years ago So PROUD of you @qledbetter! Well deserved!!! https://t.co/L3zKlsVEej
4 years ago .@ChickfilA is winning right now... unleashing 70+ cows on I-285 in #Atlanta this morning is their BEST publicity s… https://t.co/qG4lTc4qfJ
4 years ago “If you’re not in the market, you can’t get noticed” @munsonsteed #RIDE
4 years ago Atlanta Radio Legend Celebrates 35 Years in Entertainment Through Empowerment, Poetry and... https://t.co/gZKXaC92ZY https://t.co/d2I1l8CicG
5 years ago Hey @roncorning! My client, #PeaboBryson is coming to Dallas on 9/14. Would love to bring him by @wfaagmt! Who should I coordinate with?
5 years ago Red Stripe Drops First-Ever EP - TODAY; 'Journey with Stripe' Available Now https://t.co/Ruq5H1sHoZ https://t.co/f1vgOHqUGK
5 years ago Red Stripe Delivers Music and Opportunities through New Global Campaign - #StandForYourSt... https://t.co/CWND6o6fDk https://t.co/toii36M3XX
5 years ago You must learn to evolve. #TechToWealth #FlatironSchool #WeWork #ColonySquare #CNBetterApproved @ WeWork Colony Squ… https://t.co/SaVEv6rVIc
5 years ago Hey @soultrackscom! Would love to schedule an interview for my music legend client with you. Here is our most recen… https://t.co/CRgqv8ON5j
5 years ago Hey @singersroom! Would love to schedule an interview for my music legend client with you. Here is our most recent… https://t.co/6dVWQYgUnI
5 years ago Hey @ILoveOSMusic! Would love to schedule an interview for my music legend client with you. Here is our most recent… https://t.co/7VeEo0onzp
5 years ago Hey @9thWonderofPR! Would love to schedule an interview for my music legend client with @RatedRnB. Here is our most… https://t.co/iWktuwXyZ0
5 years ago Did You Get Your Copy? Peabo Bryson's 'Stand For Love' Available Worldwide Today! https://t.co/byPrFkdKlH https://t.co/ljYRR44ocw
5 years ago [WATCH & SHARE] Peabo Bryson Drops Exclusive Video of New Single, 'All She Wants To Do Is... https://t.co/YPKbDrGmxg https://t.co/yt71hfreg1
5 years ago Congrats @ChristianKeyes!!!! https://t.co/zeKbmKu3em
5 years ago Emerging Filmmaker Shoots Entire Docu-Film on an iPhone! Set to Premiere in Atlanta on Fa... https://t.co/2uCCGQJkv1 https://t.co/n24RYCnYC1
5 years ago The Plus Strut Launches First Ever 5K for Plus Size Women in Atlanta! https://t.co/w6a8iBlu2p https://t.co/qBrxUYiOA7
5 years ago Everyone has an 'Ultimate Match' and #TalkDateLoveATL has Yours! https://t.co/j4jH2jVrlW https://t.co/orbSBM0GbS
5 years ago Are You Ready for the Curviest 5K on the Planet?! The Plus Strut is Coming May 5! https://t.co/dKH8l1uIBe https://t.co/DXvcQBersr
5 years ago ICYMI: @CNbetterMedia has been named the #AgencyOfRecord for the Pan African Film Festival (@PaffNow)! View officia… https://t.co/bUbqp14RLQ
5 years ago LOL Sooooo true! https://t.co/xte5m90GIk
6 years ago Hey @Chillerspeak! #HappyHumpDay :). Shot you an email. Let me know you got it. Thanks!
6 years ago Thanks for sharing, @Writerjudy!! #MuchAppreciated https://t.co/8N4GVlexP5
6 years ago Great meeting you, as well! https://t.co/0UlEM4PufW
6 years ago .@GregAlanW is going LIVE on the @TJMShow to talk #Greenleaf & his experience in the #LARiots! #TuneIn #ClientNews https://t.co/c0wmugh73t
6 years ago #MyCurrentSituation! In the studio this morning with comedian, @lilduval, who is sitting in for… https://t.co/WF8VCfMwjU
6 years ago And we're LIVE!! @GregAlanW is in the studio today on KISS 104.1 with sashathediva! #TuneIn… https://t.co/kNy7aryVNo
6 years ago Great meeting you today, @_SummerShe! The entire @beEverywhere team are #RockStars! #SMWiATL https://t.co/yTnUKtqHDn
6 years ago Like for real, one of the BEST albums this year. Definitely on today's workday playlist!… https://t.co/5FBCwgwDCl
6 years ago Just because it's #ValentinesDay & u deserve a gift! TODAY ONLY! https://t.co/1ejoIpWNsZ. #SMWiATL #SocialMedia… https://t.co/2TJ734MWS4
6 years ago This says a mouthful! Are u listening?! #iAmNotYourNegro #WorthSharing https://t.co/LfdUSzDuLN
6 years ago Here for ALL of this! #SNL #DaveChappelle #ATCQ #CNBetterApproved https://t.co/vX5y2tCMp9
6 years ago #BarnesAndNobleAndChill What are u doing today? #CNBetter @ Barnes & Noble Booksellers https://t.co/QlA1p67TbC
6 years ago It's been confirmed... Tommy Ford has passed. I had the pleasure of having lunch with Tommy some… https://t.co/Rw5rGYdjcS
6 years ago Over the last 6 mos., my life has been caught up in an AMAZING whirlwind. You've seen bits and… https://t.co/wKGCEEW8E2
7 years ago Wow... 2016 man. #MuhammadAli #GOAT #RIP #CNBetter https://t.co/wJe8PBu58p
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