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HIDDEN EMPIRE

MEET THE BLACKS

Building Buzz Where Culture Lives

OUR TASK

CNBetter Media was white-labeled by LIQUID SOUL to lead account management for the national publicity campaign behind the feature film Meet the Blacks. The comedy, starring Mike Epps, Lil Duval, Bresha Webb, King Bach, Michael Blackson, Gary Owen, and a roster of celebrity cameos, required a bold, multi-channel push. Hidden Empire engaged us to execute targeted publicity, grassroots and experiential marketing, influencer engagement, and HBCU activations that would drive audience buzz, visibility, and ticket sales.

OUR SOLUTION

We designed and executed a comprehensive campaign that blended high-impact media relations with cultural and community-driven activations.

  • Publicity: Targeted African American and Urban press outlets, managed mid-lead and fast-breaking outreach, and facilitated national interviews, teleconferences, junket press, and premiere coverage.
  • Experiential Marketing: Produced and managed the Meet the Blacks Celebrity Breakout Experience in Atlanta, an exclusive, celebrity-driven event powered by Dish Nation and Bossip. The event generated major social buzz, amplified by the presence of Atlanta’s most influential entertainers and media figures.
  • Influencer Engagement: Secured celebrity participation and leveraged influencer reach to spark word-of-mouth momentum across social media.
  • HBCU Engagement: Developed and executed an integrated HBCU tour across four campuses, activating with on-site promotions, media interviews, and immersive fan experiences that directly connected the film to key student audiences.

This approach ensured Meet the Blacks not only dominated press headlines but also resonated at the grassroots level, where cultural credibility and viral momentum take root.

OUR RESULTS

  • 12.1M+ press impressions across broadcast, print, and online outlets
  • 39.6M+ social media impressions generated by celebrities, influencers, and media partners
  • 16K+ students reached across four major HBCU campuses

The campaign exceeded expectations, delivering massive visibility, energizing influential communities, and positioning Meet the Blacks as a must-see cultural moment for Urban audiences nationwide.

Clients:

Hidden Empire

Project Demands:

Media Relations & Press Outreach, Influencer Campaigns & Partnerships, Experiential Marketing & Brand Activations, HBCU Tours & Engagement

Category:

Film & Television Integration

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CNBetter January 30, 2026