OUR WORK
Leveraging Our Expertise to Fuel Your Success
At CNBetter Media, we’re your all-access plug + visibility dream team. From media relations to influencer campaigns and community engagement, our services are designed to position you where it matters, when it matters, in a way that lasts. Whether you’re building from scratch or breaking through the noise, we’ve got a strategy—and a squad—for that.
STRATEGIC
MEDIA RELATIONS
Tell Better Stories. Get Bigger Coverage.
EXPERIENTIAL MARKETING
Create Moments That
Move People.
BRAND +
EXPERT POSITIONING
Put Your Name Where It Belongs.
CRISIS COMMUNICATIONS
Calm in the Chaos. Clarity in the Crisis.
VISIBILITY +
CONTENT MAPPING
Say the Right Thing. Everywhere.
STRATEGIC PARTNERSHIPS + COLLABORATION
The Right Partners Make the Message Louder.
INFLUENCER MARKETING
Spark the Buzz. Scale the Reach.
COMMUNITY RELATIONS + ENGAGEMENT
Be Visible and Valuable.
OUR WHEELHOUSE
Outside of our core services, our team is well-versed and skilled in other areas that add real value to your visibility strategy. Whatever it is that you’re looking to do, CNBetter Media brings experience, excellence and edge to every project we touch.
- Account Management
- Book Launches & Tours
- Brand and Event Sponsorships
- Celebrity Wrangling & Gifting
- Gift Bag Inclusion & Fulfillment
- HBCU Relations & Engagement
- Influencer Screening Events
- Media Buying
- Media Training
- On-Site Press Room Curation & Management
- Red Carpet Management
- Segment Production
- Speaker / Talent Booking + Management
- Sponsorships
- Video Production & Scripting
- Viral Visibility
OUR METHODOLOGY
The Blueprint Behind the Buzz
At CNBetter Media , we don’t believe in one-size-fits-all PR. Our signature 4-B Methodology—Build, Buzz, Broadcast, and Breakthrough—is a results-driven approach that ensures every brand we work with has a strong foundation, a consistent presence, amplified visibility and the strategic positioning needed to make a lasting impact.
4-B METHODOLOGY
For Big Brands
Campaign Development to Position and Target Specific Audiences with Strategic Messaging
Before a campaign can go public, it has to go deep. We work closely with internal teams, marketing leads, and key stakeholders to craft clear, compelling narratives that align with your brand mission, target audience, and business objectives. Whether launching a new initiative or shifting public perception, we define the message that drives everything forward.
Services Include:
- Integrated PR + Marketing Campaign Planning
- Message Development & Narrative Strategy
- Audience Segmentation & Persona Mapping
- Reputation Management & Risk Mitigation
- Internal Stakeholder Comms Alignment
Ready to Start CNBetter? Let’s define the big-picture story that sets your next campaign up for measurable success.
When it comes to PR, consistency creates credibility, and a major key to great success is visibility mapping. Our custom PR roadmap connects the dots and keeps you relevant and consistently part of industry conversations, breaking news cycles, growing trends, and cultural moments. Our approach not only gives platform and partnership to your thought-leadership, it also enhances and aligns your social media and marketing efforts with media-worthy angles, and layers in social proof to boost your Know, Like, and Trust (KLT) Factor.
Services Include:
- PR Calendar Development – A custom roadmap of newsworthy angles, relevant observances, and conversation trends.
- Editorial & Thought-Leadership Strategy – Position you as a go-to expert through contributed articles, op-eds, expert commentary and more..
- Influencer & Brand Partnerships – Align with strategic collaborators who can amplify and/or support your brand.
- Social Proof & Media Momentum Strategy – Layer press features, testimonials, and expert commentary into your digital presence.
Building brand authority requires amplification across multiple channels. To expand your visibility and reach, we execute strategic media relations to secure earned media opportunities that raise your profile, awareness and demand.
Services Include:
- Media Relations & Press Outreach – Proactively pitch your brand to journalists, bloggers, and major media outlets.
- Press Release Writing & Distribution – Get the word out about major announcements, events, and brand updates.
- TV, Podcast & Radio Booking – Secure opportunities for on-air interviews and expert commentary.
- Content Seeding & Newsjacking – Insert your brand into trending conversations and breaking news.
Becoming a recognized and respected name in your industry requires more than just media coverage. To maximize influence, you need to be in the right rooms, on the right stages, and connected with the right people. This phase positions you for speaking engagements, awards, and high-value networking opportunities to solidify your reputation as a thought leader.
Services Under This Category:
- Speaking Engagement & Panel Placement – Get featured at conferences, summits, and industry events.
- Workshop & Training Opportunities – Establish yourself as an expert educator and industry voice.
- Award & Recognition Submissions – Nominate you for industry awards, acknowledgments, and media lists.
- High-Value Relationship Building – Connect with influencers, community organizations, and business leaders.
4-B METHODOLOGY
For Small Brands + Captivating Voices
Before making headlines, your brand needs a definition. In this phase, we clarify your newsworthy narratives, develop key messaging, refine your brand assets, and create a strategic roadmap to ensure your visibility is intentional and long-lasting.
Services Include:
- Brand Story & Messaging Development – We craft a clear, compelling brand story that sets you apart.
- Media & Marketing Asset Audit & Refresh – Ensure your press kit, bios, and visuals align with your brand’s intention and desired positioning.
- Strategic PR & Campaign Planning – Develop a custom visibility roadmap for your media, marketing, and thought leadership goals.
- Crisis Communication & Reputation Management – Prepare for potential challenges and protect your brand’s credibility.
When it comes to PR, consistency creates credibility, and a major key to great success is visibility mapping. Our custom PR roadmap connects the dots and keeps you relevant and consistently part of industry conversations, breaking news cycles, growing trends, and cultural moments. Our approach not only gives platform and partnership to your thought-leadership, it also enhances and aligns your social media and marketing efforts with media-worthy angles, and layers in social proof to boost your Know, Like, and Trust (KLT) Factor.
Services Include:
- PR Calendar Development – A custom roadmap of newsworthy angles, relevant observances, and conversation trends.
- Editorial & Thought-Leadership Strategy – Position you as a go-to expert through contributed articles, op-eds, expert commentary and more..
- Influencer & Brand Partnerships – Align with strategic collaborators who can amplify and/or support your brand.
- Social Proof & Media Momentum Strategy – Layer press features, testimonials, and expert commentary into your digital presence.
Building brand authority requires amplification across multiple channels. To expand your visibility and reach, we execute strategic media relations to secure earned media opportunities that raise your profile, awareness and demand.
Services Include:
- Media Relations & Press Outreach – Proactively pitch your brand to journalists, bloggers, and major media outlets.
- Press Release Writing & Distribution – Get the word out about major announcements, events, and brand updates.
- TV, Podcast & Radio Booking – Secure opportunities for on-air interviews and expert commentary.
- Content Seeding & Newsjacking – Insert your brand into trending conversations and breaking news.
Becoming a recognized and respected name in your industry requires more than just media coverage. To maximize influence, you need to be in the right rooms, on the right stages, and connected with the right people. This phase positions you for speaking engagements, awards, and high-value networking opportunities to solidify your reputation as a thought leader.
Services Under This Category:
- Speaking Engagement & Panel Placement – Get featured at conferences, summits, and industry events.
- Workshop & Training Opportunities – Establish yourself as an expert educator and industry voice.
- Award & Recognition Submissions – Nominate you for industry awards, acknowledgments, and media lists.
- High-Value Relationship Building – Connect with influencers, community organizations, and business leaders.
À LA CARTE
Pick Your Path, Amplify Your Visibility
Need strategic support without a long-term commitment? We’ve got you covered! Whether you’re looking for a professionally written and distributed press release, a strategy call to navigate a crisis situation, or a visibility session to map out best practices to elevate your brand in the media, our à la carte services are customized done-with-you offerings that give you access to high-level PR support, brand clarity and media momentum, right when you need it the most - no retainer required!
01
Press
Releases
Let our experts write a custom press release and distribute your big news to media outlets that matter.
02
Visibility Navigator ™ Strategy Session
Get a customized PR & visibility roadmap you can use to get seen, heard and positioned.
03
Media
Training
Sharpen your skills and show up like a pro for your next big interview.
04
In-Market
Press Tours
Maximize your travel schedule with meaningful media moments and valuable connections.
05
On-Site
Activations
Press activation options for your red carpet, conference, festival or LIVE event.
06
The Pocket Publicist ™ Consultation Call
Get clarity, insights and direction from one of our CNBetter Media coaches to tackle your biggest challenges or validate your ideas.
The Streets Are Talking
Working with Candace was truly a blessing for Dat Fire Jerk Chicken. From day one, she listened to our vision, understood our brand, and became a true extension of our business. Candace led with so much integrity, always making sure every opportunity aligned with our goals and growth. She went above and beyond, opening doors, creating visibility, and supporting us like family. Her passion, professionalism, and belief in what we're building made all the difference. I couldn't have asked for a better PR partner.
Simone Kirlew
Founder + Executive Recruiter, Be Bold Recruiting
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The Streets Are Talking
CNBetter Media is a full-service public relations and integrated marketing agency helping big brands, small brands doing big things and captivating voices go from background noise to household names. Through a strategic mix of specialized services, we successfully help our clients get in position for the visibility they want and the recognition they deserve. The agency is based in Atlanta, Georgia, but equipped to serve the world thanks to a rock star team stationed across various U.S. cities with expertise across multiple industries.
EXPLORE
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À La Carte
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CONTACT
-
1175 Peachtree St.,
NE Suite 1000
Atlanta, GA 30361 - 470-757-3955
- hello@cnbettermedia.com
HOURS OF OPERATION
-
Monday – Thursday
10AM EST – 4PM EST