OUR TASK
CNBetter Media was white-labeled by LIQUID SOUL to lead account management for the national publicity campaign behind the feature film Meet the Blacks. The comedy, starring Mike Epps, Lil Duval, Bresha Webb, King Bach, Michael Blackson, Gary Owen, and a roster of celebrity cameos, required a bold, multi-channel push. Hidden Empire engaged us to execute targeted publicity, grassroots and experiential marketing, influencer engagement, and HBCU activations that would drive audience buzz, visibility, and ticket sales.
OUR SOLUTION
We designed and executed a comprehensive campaign that blended high-impact media relations with cultural and community-driven activations.
- Publicity: Targeted African American and Urban press outlets, managed mid-lead and fast-breaking outreach, and facilitated national interviews, teleconferences, junket press, and premiere coverage.
- Experiential Marketing: Produced and managed the Meet the Blacks Celebrity Breakout Experience in Atlanta, an exclusive, celebrity-driven event powered by Dish Nation and Bossip. The event generated major social buzz, amplified by the presence of Atlanta’s most influential entertainers and media figures.
- Influencer Engagement: Secured celebrity participation and leveraged influencer reach to spark word-of-mouth momentum across social media.
- HBCU Engagement: Developed and executed an integrated HBCU tour across four campuses, activating with on-site promotions, media interviews, and immersive fan experiences that directly connected the film to key student audiences.
This approach ensured Meet the Blacks not only dominated press headlines but also resonated at the grassroots level, where cultural credibility and viral momentum take root.
OUR RESULTS
- 12.1M+ press impressions across broadcast, print, and online outlets
- 39.6M+ social media impressions generated by celebrities, influencers, and media partners
- 16K+ students reached across four major HBCU campuses
The campaign exceeded expectations, delivering massive visibility, energizing influential communities, and positioning Meet the Blacks as a must-see cultural moment for Urban audiences nationwide.
Clients:
Hidden Empire
Project Demands:
Media Relations & Press Outreach, Influencer Campaigns & Partnerships, Experiential Marketing & Brand Activations, HBCU Tours & Engagement
Category:
Film & Television Integration
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CNBetter Media is a full-service public relations and integrated marketing agency helping big brands, small brands doing big things and captivating voices go from background noise to household names. Through a strategic mix of specialized services, we successfully help our clients get in position for the visibility they want and the recognition they deserve. The agency is based in Atlanta, Georgia, but equipped to serve the world thanks to a rock star team stationed across various U.S. cities with expertise across multiple industries.
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