BLACK CHURCH P.A.C.
DEE-1 IN-MARKET PRESS DAY
OUR TASK
As part of the Black Church PAC’s 100K Strong: Knock for Change, Vote for Justice initiative, CNBetter Media was engaged to elevate rapper and activist Dee-1 as a credible cultural spokesperson supporting voter mobilization efforts.
Dee-1 was scheduled to appear in Atlanta in support of the campaign, and the objective was to ensure his presence translated into maximum visibility, meaningful media engagement, and long-term positioning—not just a single appearance.
CNBetter Media was tasked with designing and executing a full-scale press day that aligned Dee-1’s message with the broader civic mission while reaching diverse audiences across radio, digital, television, and social platforms.
OUR SOLUTION
We executed a strategic, tightly coordinated in-market press strategy that positioned Dee-1 as both an artist and an activist—authentic, articulate, and culturally grounded.
Press Day Strategy & Execution
- Designed and secured a full Atlanta press itinerary, spanning radio, digital media, and broadcast platforms.
- Coordinated all logistics, scheduling, messaging alignment, and interview prep to ensure a cohesive narrative across outlets.
- Positioned Dee-1 as a thoughtful, values-driven voice speaking to civic responsibility, culture, and community engagement.
Media Relations & Placement
- Secured interviews and features across high-reach Atlanta media outlets, including radio and digital platforms with strong cultural influence.
- Extended press engagement beyond local media through national digital placements, increasing reach and credibility.
Extended Visibility & Editorial Win
As a direct result of our strategic pitching and in-market execution, CNBetter Media secured a major editorial opportunity for Dee-1:
- Rolling Out Magazine cover feature, elevating him from campaign participant to national thought leader
- Full cover story amplified Dee-1’s voice, mission, and alignment with the broader movement
This placement provided lasting visibility well beyond the original campaign window.
OUR RESULTS
- Executed a successful full-day press tour in Atlanta
- Secured coverage across radio, digital, and broadcast outlets
- Achieved a national magazine cover and feature with Rolling Out
- Strengthened Dee-1’s positioning as a trusted cultural and civic voice
- Delivered sustained visibility that extended beyond the event itself
Through strategic planning, disciplined execution, and strong media relationships, CNBetter Media transformed Dee-1’s Atlanta appearance into a high-impact visibility moment with lasting value.
This case study highlights our ability to take one voice, one day, and one opportunity—and turn it into meaningful exposure, elevated positioning, and long-term credibility.
Clients:
Black Church PAC Representative Dee-1
Project Demands:
Talent & Speaker Representation, In-Market Visibility & Representation, Media Relations & Press Outreach
Project Demands:
Talent & Speaker Representation
Similar work.
CNBetter Media is a full-service public relations and integrated marketing agency helping big brands, small brands doing big things and captivating voices go from background noise to household names. Through a strategic mix of specialized services, we successfully help our clients get in position for the visibility they want and the recognition they deserve. The agency is based in Atlanta, Georgia, but equipped to serve the world thanks to a rock star team stationed across various U.S. cities with expertise across multiple industries.
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